ELEKTRA establishes subsidiary in the USA
Light for the American market
ELEKTRA has now established a subsidiary in Wilmington, North Carolina, making its high-quality lighting systems available to customers in the USA. The company will thus be able to supply local furniture manufacturers and shopfitters with flexible, intelligent and sustainable lighting solutions.
With perfect timing in advance of the KBIS trade show in Las Vegas, ELEKTRA has decided to open a base in the USA. “We’ve been looking into the idea of directly serving our customers in America for a long time; the furniture manufacturers and shopfitters there have a great need for innovative, reliable lighting systems,” says ELEKTRA’s Managing Director Boris Niessing. The lighting experts from Enger therefore knew that it was time to serve this market on the spot through a local subsidiary. An advantage is that the American team has the know-how required for meeting country-specific requirements.
The team in Wilmington, North Carolina will serve manufacturers and distributors as of beginning 2024. Besides an office building, it has an external warehouse to facilitate fast deliveries. Additional distributors will help ELEKTRA to ensure reliable service. “We opted for Wilmington because the region is the home of many kitchen installers and shopfitters,” says Niessing. “We want to serve this market and tap into its potential.”
The ELEKTRA team is looking forward to seeing numerous customers at KBIS in Las Vegas (February 27 to 29, 2024). It will be coming to the trade show with the Vario D10 power conductor rail, which permits easy adjustment of shelf lighting. ELEKTRA will present a UL-certified version that is specially made for the American market. Visitors will also be able to see the LD 8228 and LD 8288 lighting systems first-hand. The former is a slim, low-profile ring light, and the latter is an aluminum profile light with a cross-section of 8 × 8 millimeters. “Our products are all designed in Germany,” Niessing points out. “Their UL certification makes them ideal for the American market.”